HORECA and QSR Market: Our customers and Rising trends among Gen-Z and Millennials
While the Indian food and beverage industry is large (est. around USD 151 billion in 2015), it still caters largely to essential commodities and subsistence. As late as 2005, the share of brands in the Indian F&B space was less than 10% (less than USD 10.1 Billion). With growing income levels, Indian consumption patterns are expected to change. By 2025, India is expected to the 5th largest consumer market in the world. The F&B industry is expected to grow to USD249 billion.
Consumption in India will become more discretionary, and the processed food industry will grow 3-4 times faster than the F&B industry in general and expected to grow at a cumulative annualized growth rate (CAGR) of 15-20%.
Sensarom is now embarking on its plan to leverage its manufacturing capabilities and launch a Gourmet portfolio under its own brand and develop a platform for the HORECA market, specifically the Dairy and Bakery segments and has been making investments in that direction. We have developed highly desirable as well as niche products that have feasible pathways to bring them to market. One such brand we work with is Swirlyo for their frozen yoghurts, sundaes, milkshakes, bubbletea and hot chocolate mixes.
Young consumers are embracing innovative, multicultural food trends and exotic flavors driven by global exposure, travel and social media. They are seeking unique culinary experiences and fusion food seeking fun and indulgence. We at Sensarom, use our expertise and food scientists’ knowledge to create and manufacture customized solutions to cater to these rising demands and products with high purchase intent. We use our technology transfer and work closely with our customers to develop plug-in-play products at viable price points and volumes. If you have a concept in mind, seasonal flavour or idea that inspired you to start a new product line or catergory or concept, we have got you covered!
